In the cut-throat business environment of today, every business needs to keep up with e-commerce innovations and the digital world. However, it seems to be a bit more important for small businesses as they are trying to keep their heads above water.
No matter what your industry type is, e-commerce is vital to determining the future of every organisation. One such e-commerce business is Specscart – the revolutionising force in the eyewear industry. Based in Manchester and serving worldwide, Specscart is a successful eyewear startup that was quick to stand on its own feet with its top-notch e-commerce strategies.
Make sure you include the following tips in your e-commerce strategies to boost your business performance.
What problem do you solve?
E-commerce has made the market more customer-centric. If you really want your customers to care for your business, you need to care for their problems first.
When starting a business, keep your focus on solving the problem first and then manufacture the product. Every business has a story. Yours will sit better with the customers if they have something in it too.
The eyewear industry is highly monopolised. Glasses are expensive and the ones that are affordable are also boring. To combat this problem, Specscart created a middlemen-free distribution channel to distribute stylish and affordable prescription glasses to the customers.
Keep it simple
Simple products are favoured more by customers. Do not try and over complicate it with bells and whistles. It will make the customers think that it’s just a strategy to get more money for your products.
Upgrading your product is good but you must also keep in mind your customers. Will they be able to pay for those expensive end products? If not, then put your mind solely on upgrading the quality of your commodities rather than coming up with unwanted features.
Specscart’s mission was to sell affordable eyewear and it remains the same to this date. However, they work towards constantly improving the quality of tier products to earn a higher level of customer satisfaction. Also, every now and then, they give discounts and special offers on glasses to encourage people to buy from them.
Make your services better
Even the greatest business ideas fail when mixed with inadequate services. Customer experience is at the heart of every business. And if your customers aren’t happy with your services then you should definitely upgrade them.
Also, your competitors are selling the same product as well. What makes you better than them? The answer lies in your services. For instance, Specscart offers free home trials on its glasses to give customers that highly personalised experience when they buy glasses online. So, those who wish to try their frames in person can order them from Specscart. Where customers will get a personalised experience, Specscart will get a little extra market share.
Think differently than your competitors but not your customers. It will help you distinguish your business from the rest and pave way for unique ideas that will set you up for growth.
Although Specscart has been on the business scene for a little while, it has differentiated itself from its competitors with its innovative services such as free home trial and Specscart Rocket.
Make the most of every opportunity
When you have a business to run, every missed opportunity costs you in the future. So, make sure that you identify this business opportunity before your competitors. And you know what they say – early birds get the discount. So, being the first to cash in on any opportunity will get you more benefits than it will get your competitors.
Specscart gives glasses a stylish spin as it knows that not everyone needs vision correction. They also promote glasses for fashion and vision protection. This is the reason why they sell designer glasses and blue light glasses in the UK at such cheap prices.
There is not a surefire way to make your business a success. You have to implement strategies and rule out what works the best for your business and what doesn’t. However, these tips will make the road a little less bumpy for you.
Remember, your customers are the heart and soul of your business. Unless you are solving your customer’s problems, you cannot expect your business to grow or thrive.